Writing a Book for Your Business: A Key Distinction in Audience and Purpose

In the world of coaching and other business, building a strong connection with your clients is key. One powerful tool that has gained traction in recent years is writing a book related to your business. This approach offers numerous benefits, from establishing authority in your field to attracting new clients. However, to make the most of this strategy, it's crucial to distinguish whether you're writing for your existing clients as a lead magnet or as a lower entry-level product for those who want a piece of you but can’t access your programme or 1:1. Furthermore, the importance of meeting your clients where they're at, particularly with the book's title and cover, cannot be overstated.

The Power of Authorship in Life Coaching

Writing a book can significantly enhance your reputation and credibility as a coach or in your area of business. It positions you as an expert in your field, instilling trust in your existing clients and potential customers alike. But how you approach writing the book can make all the difference. It's vital to understand the two possible primary purposes for your book: as a lead magnet and as a lower entry-level product.

Writing as a Lead Magnet

A lead magnet in the context of coaching is essentially a high-value piece of content offered for free or low cost in exchange for contact information, typically an email address. The purpose of a lead magnet is to build your email list, offer additional value and nurturing potential clients until they are ready to engage your coaching services.

When writing a book as a lead magnet, you need to consider your existing clients and what they would find valuable. The content should address their challenges and offer actionable solutions. The title and cover should be appealing to this specific audience, reflecting their interests and needs. For instance, if you are a life coach specialising in career transitions, a book titled "Your Career Your Way: A Step by Step Guide for Success" could be a relatable choice. The cover might include imagery related to professional growth to resonate with your client base.

Writing as a Lower Entry-Level Product

On the other hand, when writing a book as a lower entry-level product, you're targeting a broader audience, including those who may not be your clients yet. This book should provide a comprehensive introduction to coaching concepts within your niche, enticing readers to learn more and some may eventually engage in your coaching services.

In this scenario, the title and cover need to be attention-grabbing and attractive to a wider demographic. It should pique the interest of potential clients who may not be familiar with your coaching practice yet. Going back to the career transition coaching example, a book titled "Unlocking Your Professional Potential: A Roadmap to Success" can be more appealing to a broader audience. The cover might feature design elements that speak to personal growth and self-improvement.

Meeting Your Clients Where They're At

AS you well know, a fundamental principle in coaching is meeting your clients where they're at. Your book should be a tailored solution for your intended readers, resonating with their current life situations and needs.

For existing clients, the book should build upon the relationship and trust you've already established. It should offer valuable insights and solutions that feel like a natural extension of your coaching services. Address their specific life challenges, provide advanced tips, and use a tone that speaks directly to them.

For potential clients, the book should be accessible and engaging, even to those with minimal knowledge of life coaching. It should serve as a comprehensive introduction, sparking their interest and curiosity. Use relatable language, avoid jargon, and focus on making your coaching expertise approachable.