How to Fight the Paralysing Influence of Self-Doubt

Self-doubt can sneak up on any writer, making even the most exciting project seem impossible. That little voice in your head might say things like, “Who are you to write this?” or “What if it’s just not good enough?” But self-doubt doesn’t have to be a roadblock; with the right strategies, you can keep going despite it.

What Self-Doubt Can Do to You

Self-doubt can be crippling for an author, casting a shadow over their confidence and creativity. It often leads to overthinking and second-guessing every word, which can slow down or completely stall the writing process. Instead of focusing on telling your story, if you’re caught in self-doubt, you might worry about judgment, question your worth, or compare your first draft unfavourably against others’ end results.

This constant inner criticism can drain joy from the creative process and even make authors abandon projects they once felt passionate about. If your self-doubt has crept in because there are similar books out there. They’re there for a reason - because people want to read that type of book. If left unchecked, self-doubt can stop you from sharing your unique voice and message with the world.

Here are some ways to overcome self-doubt and keep your writing dreams alive.

Strategies to Combat Self-Doubt

1. Connect with Your ‘Why’

Remind yourself why you started this journey in the first place. Are you writing to share a life experience, help others, or fulfil a personal goal? Whichever it is, you are likely trying to help others or enable them to escape in your book for a while. When doubts arise, reconnect with your purpose.

Think of your purpose as your compass. When you feel lost in doubt, go back to that reason. It will help steer you back on course.

Reminding yourself why you started in the first place can help steer you back on course.

2. Accept Imperfection as Part of the Process

No first draft is flawless, and that’s okay! Give yourself permission to be imperfect. Every published book went through countless rounds of edits and revisions. Your job right now is to get words on the page, not to perfect them. We can get to that later.

I am currently writing a book, and I still experience the same struggles as you. As long as I’m getting something down in each chapter, I know I can return and rejig it or improve it.

"The first draft is just you telling yourself the story." – Terry Pratchett

3. Set Manageable Goals

Break your project into smaller, achievable milestones. For example, set a goal to write for just 15–20 minutes a day or aim for a specific word count each week. Progress in small doses is still progress and can boost your confidence as you move forward. Remember to reward yourself for each micro goal you achieve.

4. Visualise Success

Close your eyes and imagine your book on a shelf, your name on the cover, or even the impact it could have on readers. You could even print off a mock-up of the cover and wrap it around another book to see and feel ‘your’ book. Visualising success can motivate and remind you that the journey is worth it.

Athletes often visualise the finish line or a winning moment before a race. Think of this as ‘mental rehearsal’ for writers!

Visualising success can motivate and remind you that the journey is worth it.

5. Build a Support Network

Surround yourself with a support system that encourages you to keep going. An accountability group, coach, or friends who understand your goal can offer invaluable encouragement.

Did you know I have a programme specifically for this? With input from me and a group of other changemakers working on their books to support you. Sometimes, hearing someone say, ‘You’ve got this,’ can make all the difference.

“Surround yourself with only people who are going to lift you higher.” – Oprah Winfrey

6. Create a Self-Doubt Journal

Set aside a small notebook for your self-doubt thoughts. Write down every worry, fear, or negative thought, then write down all the reasons to counter those thoughts—positive feedback from others about your work or writing and why getting your book out there is important. Close the notebook and put it away.

If you don’t like the idea of hanging on to those negative thoughts, write your doubts on a piece of paper, and screw it up and throw it away. The act of putting those feelings on paper can help you acknowledge and release them. If you decide to throw them away, it’s another symbolic act of not hanging on to the doubt.

7. Fighting Self-Doubt in Real Time

When self-doubt sneaks up while you’re in the middle of a writing session, try these quick exercises:

Take a 5-Minute Break: Step away from your work and reset. Sometimes, a short break can give you perspective.
Remind Yourself of Small Wins: Think of a time when you wrote something you were proud of, received a compliment on your writing or a satisfied client. Keep a list of these small wins as a confidence boost.
Try a Writing Prompt: Use a prompt to free-write for a few minutes. This helps you bypass self-doubt by giving your brain a break from ‘high-stakes’ writing. You can use Chat GPT to provide a writing prompt, ask a friend or look out the window to see what triggers your writing.

Writing prompts can help you bypass self-doubt.

Remember: Self-Doubt Can Be a Sign of Growth

Self-doubt can be a sign that you’re pushing outside your comfort zone. It’s a positive thing; the more you grow, the more you can help others. If you didn’t care about your work, you wouldn’t be worried about its quality. Embrace self-doubt as part of the creative journey, and keep going.

What’s one small action you can take today to silence self-doubt and keep moving forward on your writing journey?

Start with that and watch your book unfold. If you need some help overcoming self-doubt or accountability to stay on track, then book a call to get you on your way.

Finding Time - Helpful Tips to Finish Your Book

Time is a huge hurdle for so many changemakers when writing a book. Life’s demands can feel never-ending, and finding moments to write might seem impossible between work, family, and other commitments. But if you’re serious about finishing your book, the secret isn’t endless hours—it’s using the time you have consistently and effectively. Here are some proven tips to help you get closer to the finish line, one page at a time.

Strategies to Carve Out Time and Keep Writing

1. Start Small, Stay Consistent

The goal isn’t marathon writing sessions; it’s about consistency. Try using a Pomodoro timer. Set it in blocks of 15–20 minutes and focus solely on writing during that time. You may start with just one block one day but try and build it up to an hour if possible (or even more!) You’ll be amazed at your accomplishments, even in short bursts.

As author Anthony Trollope famously said,

"A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules."

Over time, these small chunks add up to real progress.

I used to wait for hours of uninterrupted time that never came. Writing always dropped down my list of priorities and ultimately fell off the bottom. Then I started using a Pomodoro timer, 20-minute sessions over an hour, and I was amazed at how much I got through with that focused burst of time. Sometimes it may have just been notes, others honing the words on the page, but bit by bit, I saw my book come together. That was enough to keep driving me forward and find more writing time.

2. Designate Writing ‘Appointments’

Blocking off specific times on your calendar for writing can make a huge difference. Treat these blocks like you would any other commitment—protect them from interruptions. It could be early in the morning, a lunch break, or late evening; wherever your creative energy is most effective. This reserved time becomes your creative sanctuary.

I recently started using Motion, I can set out times of the day that I want tasks to sit in, and my calendar re-arranges itself to help ensure I get it done each week. Consistency builds momentum, helping you establish writing as a habit.

Blocking off specific times on your calendar for writing can make a huge difference.

3. Break Down Your Writing Goals

Writing an entire book can feel overwhelming, so break it into smaller, manageable goals. As Will Smith said,

“You don’t set out to build a wall. You don't say ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say, ‘I’m going to lay this brick as perfectly as a brick can be laid.’ You do that every single day. And soon you have a wall.”

Focus on completing a chapter, a key idea, or even just a few paragraphs at a time. Psychologically, smaller goals feel achievable, which reduces stress and helps you stay motivated.

4. Create a Distraction-Free Zone

Distractions can be writing’s worst enemy. I should know. I have three kids, a cat, a dog and a husband. My life is full of distractions!

To make the most of your time, set boundaries around distractions. Silence your phone, close unnecessary tabs on your computer, and consider using a ‘Do Not Disturb’ sign if needed or head to the local coffee shop or library. Let those around you know when it’s your designated writing time, too—support from others can reinforce your commitment.

To make the most of your writing time, set boundaries around distractions.

5. Use AI Writing Prompts to Reignite Creativity

If you feel stuck or uninspired, use writing prompts to get started. A quick prompt can often overcome the inertia of a blank page, helping you ease into the writing flow without overthinking. You’ll either love what it suggests or hate it. Either way, it will kick your brain into action and enable you to get words on a page.

What you write may not end up in your final book, and that’s absolutely fine. Prompts can still help you explore new angles and develop your ideas in fresh ways.

6. Leverage “Bonus” Writing Time

Some of the best moments to write come in unexpected gaps—during your commute, while waiting for an appointment, or even in the supermarket queue. Carry a small notebook or use a notes app or voice notes on your phone to jot down ideas. These small ‘writing’ sessions can keep your creativity active and help you develop your narrative, even when you’re not at your desk.

Some of the best moments to write come while not at your desk.

What Could You Do with 20 Minutes Today?

You don’t need hours to make progress; you just need a start. Today, find 20 minutes to write without interruptions and see where it takes you. Imagine where you could be in a month if you did this daily.

So, what’s one small change you can make today to fit writing into your schedule? Start with that and watch your book unfold. If you need some help identifying where to start or accountability to stay on track, then book a call with me to help get you going.

Perfectionism - How to Overcome and Help to Finish Your Book

Perfectionism can feel like a double-edged sword for writers. While it pushes you to deliver quality work, it can also stop you from reaching your end goal, keeping you stuck in an endless cycle of editing, rewording, and trying to reach that ‘perfect’ status. Many writers fall into this perfectionism trap, which can make finishing a book feel impossible. It may be one of the reasons you are sitting there with a half-written book that hasn’t been published YET.

But here's the truth: your book doesn’t need to be perfect; it just needs to be good enough. By letting go of perfectionism and embracing progress over flawlessness, you can finally complete your book. Below are some proven strategies to help you overcome perfectionism and reach that final chapter.

Why Perfectionism Holds Writers Back

Perfectionism sets an impossible standard. Constantly tweaking every sentence and hunting for the ‘perfect’ word, sentence or paragraph can mean you never actually move forward. Even bestselling books aren’t flawless, and readers are more interested in the heart of the message or story than in a flawless piece of work. The only caveat to that is that if it is dotted with tonnes of mistakes, it can detract from what you are trying to get across. Aim for the middle ground.

As author Anne Lamott said, ‘Perfectionism is the voice of the oppressor.’ It keeps us focused on minutiae instead of on delivering the story we want to tell.

Strategies to Overcome Perfectionism and Finish Your Book

1. Write a Messy First Draft

Give yourself permission to write a messy, imperfect first draft. Letting go of the need for perfection allows ideas to flow more freely. Get your stuff down on paper to go back over and edit another day.

Many writers, like Jodi Picoult, advocate for this approach. She says, ‘You can always edit a bad page. You can’t edit a blank page.’ By focusing on getting the words down, you have material to work with later.

2. Set a Timer and Write without Editing

Try setting a timer for 10–15 minutes and write without stopping or editing during that time. This technique quiets the inner critic and helps you prioritise progress. You can find many Pomodoro timers online that are designed to help you work in short bursts.

Tip: During this exercise, even if your mind wants to edit, ignore the urge. The goal is to capture your thoughts and ideas.

Try setting a timer for 10–15 minutes and write without stopping or editing during that time.

3. Commit to the End of Each Chapter Before Revising

Finish each chapter before going back to revise. By doing this, you’ll be able to see the bigger picture and identify areas to improve later. If you’re unsure you’ve got the order right, just keep going and re-order it when editing.

‘The first draft is just you telling yourself the story. — Terry Pratchett.

Focus on completing the ‘story’ for yourself initially, without worrying about the perfect wording.

4. Limit Your Editing Sessions

Assign specific times or deadlines for editing after significant progress. This approach allows you to get ‘in the zone’ for writing and then shift to an editing mindset later.

Think of it like cooking. You wouldn’t stop to taste-test every spoonful before finishing the dish—you’d get the basic recipe together and adjust as needed once it was almost ready.

When you get the basic recipe together, you don't need to taste very often.

5. Set Realistic Goals and Deadlines

Sometimes, perfectionism is a result of high expectations. Instead, set achievable daily or weekly word goals. If you meet your goal, celebrate it without dwelling on what ‘could be better.’

Tip: Use a progress tracker or a writing buddy to hold yourself accountable. A little encouragement and structure go a long way!

Having a writing buddy can help you be more accountable.

6. Surround Yourself with Supportive Writers

Join a writing group, online forum, or have an accountability partner or group who can remind you that perfection isn’t required to finish a book. If you’re interested in this kind of support, find out how I can help here.

A supportive community can offer you a fresh perspective and positive feedback that helps you stay focused on progress over perfection.

Remember: Done is Better than Perfect

By letting go of perfectionism and focusing on finishing, you’ll move forward faster and more confidently. Each edit can be improved, but that’s impossible without a first draft to build from. And don’t improve it too many times. Once is the minimum, twice is probably the sweet spot. Embrace your imperfections, and you may just find that your work becomes even more powerful and relatable for readers. If you spot minor things to improve, you can always release a second edition down the line.

Finishing your book doesn’t require perfection; it requires perseverance and a willingness to let go of tiny details in favor of the bigger picture. Remember, the magic of your story lies in its authenticity, not its flawlessness.

So, here’s a question for you: What would it feel like to hold your finished book in your hands, even if it’s not ‘perfect’?

Take a small step today—commit to writing without editing for just 15 minutes, or finishing that chapter before revisiting it. How will you break through perfectionism and bring your story to life?

Come and let us know how you’ve got on here.

How to Conquer the Fear of Failure and Finish Your Book

Many aspiring authors start with a burst of enthusiasm, yet never finish their book. Often, it’s not a lack of talent or time holding them back, but a paralysing fear of failure. This fear can take many forms: worrying that your writing isn’t good enough, that no one will read your book, or that it will face harsh criticism.

If this resonates with you, know that you’re not alone. Fear of failure is one of the most common reasons writers abandon their work. But here’s the good news: even the most successful authors have faced the same fear. The key difference between those who finish their books and those who don’t isn’t the absence of fear, but how they deal with it.

Here are proven strategies to help you conquer your fear of failure and finally finish your book:

1. Shift Your Mindset: Progress Over Perfection

Many writers freeze up because they’re striving for an unrealistic standard. But the truth is, your first draft isn’t supposed to be perfect—it’s supposed to be a starting point.

Think of it as building a house. You wouldn’t expect a perfectly polished home when you’ve just laid the foundation, right? Your first draft is that foundation. The fine-tuning comes later.

Think of your first draft as the foundation of a house.

Pro Tip: Remind yourself that progress is the goal, not perfection. Just getting your ideas down is a win. Editing and polishing can happen later, but you can’t edit a blank page.

2. Embrace Failure as Part of Growth

Instead of viewing failure as a reason to stop, see it as a part of the learning process. Every great writer has faced rejection, criticism, and self-doubt.

"Failure is simply the opportunity to begin again, this time more intelligently." — Henry Ford

Think of this: J.K. Rowling’s first Harry Potter book was rejected by 12 publishers before it became a worldwide sensation. Imagine if she had given up because of that initial failure!

Pro Tip: Allow yourself to make mistakes. Each “failure” is a stepping stone toward refining your craft. The only real failure is stopping.

3. Break the Project into Manageable Pieces

Feeling overwhelmed is a common cause of writer’s block, especially when fear of failure is looming. When you look at your book as a whole, it can feel daunting, but breaking it into smaller, manageable sections can help reduce that pressure.

If you were climbing a mountain, you wouldn’t focus on the peak the entire time. You’d focus on reaching the next checkpoint. Treat your writing the same way.

Focus on reaching the next checkpoint, not necessarily the peak.

Pro Tip: Set micro-goals. Instead of thinking, “I have to finish my entire book”, think, “I’ll write one chapter” or even “one page today”. Small victories build momentum.

4. Surround Yourself with Positive Support

Writing can be an isolating experience, which can make your inner fears louder. Seek out positive, encouraging communities of writers who are also working through their fears.

"Surround yourself only with people who are going to lift you higher." — Oprah Winfrey

Whether it’s an online writing group like my Author-ity for Entrepreneurs Facebook group, a local meet-up, or a mentor, connecting with others can help you stay motivated and remind you that you’re not alone in your journey.

Pro Tip: Share your fears and progress with supportive friends or fellow writers. They’ll help keep you accountable and offer the encouragement you need when doubt creeps in.

Connecting with other authors can help you stay motivated.

5. Visualise Your Success

One powerful way to combat fear of failure is to visualise what success looks like for you. Picture yourself holding a completed copy of your book at a launch or you giving an animated delivery to your ideal audience highlighting nuggets from your published book.

Pro Tip: Take a few moments each day to close your eyes and imagine the feeling of accomplishment and pride you’ll have once you finish. This mental rehearsal can be a strong motivator to push through the fear and keep going.

Fear of failure is a normal part of the writing process, but it doesn’t have to hold you back. By shifting your mindset, embracing failure as part of growth, and breaking your work into manageable pieces, you can take the fear out of finishing your book. Remember, it’s not about being perfect—it’s about being persistent.

So ask yourself: When am I getting back in the saddle?

Should You Read While You Write? Insights From a Book Coach

As a book coach, one of the most common questions I get asked is, "Should I read while I'm writing?" This question is not as straightforward as it may seem. Reading and writing are two sides of the same coin, both essential for anyone who wants to improve their craft. However, how and when you incorporate reading into your writing process can significantly impact your productivity and creativity.

Understanding the Relationship Between Reading and Writing

Before we delve into whether you should read while you write, it's crucial to understand the relationship between these two activities. Reading widely and regularly can help you become a better writer. It exposes you to different styles of writing, broadens your vocabulary, enhances your understanding of narrative structure, and provides inspiration for your own work.

However, reading while in the middle of a writing project can be a double-edged sword. On one hand, it can provide fresh ideas and perspectives that can enrich your work. On the other hand, it can also lead to comparison and self-doubt or even unintentional plagiarism. An author friend I know ran his work through a plagiarism checker and it threw up some content as being possibly plagiarised. It was purely because he read extensively in that subject area.

Reading widely and regularly broadens your vocabulary and provides inspiration for your work.

The Pros: Inspiration and Learning

Reading other authors' works while working on your project has several benefits. First off, it can serve as an excellent source of inspiration. Seeing how others have tackled similar themes or structures might spark new ideas for your work.

Secondly, reading is an invaluable learning tool for writers. By analysing other authors' works – their characterisation techniques, narrative structures, and dialogue styles – you can gather insights that will help improve your own writing skills.

Lastly, reading widely helps you stay current with trends in literature and publishing. As a book coach, I always advise my clients to keep abreast with what's popular in their genre or field; this knowledge could be instrumental in making their work more marketable.

Reading other authors' works can help you gather insights to improve your own writing skills.

The Cons: ‘Comparisonitis’ and Unintentional Plagiarism

While reading during the writing process has its advantages, it also comes with potential pitfalls. One of the biggest challenges is the risk of falling into the trap of comparison. Reading a brilliantly crafted novel while struggling with your own manuscript can lead to self-doubt and 'comparisonitis'. This can be crippling to your creativity and productivity. Remember, if someone else has done it, there’s a market for it so you’re probably on the right track.

Another risk is unintentional plagiarism. If you're deeply immersed in another author's world, their unique phrases and ideas might inadvertently find their way into your work. This doesn't mean you're consciously copying, but constant exposure can lead to unintentional similarities.

Reading a brilliantly crafted novel while struggling with your own manuscript can lead to self-doubt.

Striking a Balance: Tips from a Book Coach

So, should you read while you write? As a book coach, my answer is yes – but with some caveats. Here are some tips to strike a balance:

1. Read Outside Your Genre: To avoid unintentional plagiarism and keep your work original, consider reading outside your genre while working on a project. This way, you'll still gain inspiration and learn new techniques without risking too much overlap with your own work. If you do read within your genre, you may wish to keep this to your research phase ahead of knuckling down to write.

2. Set Aside Specific Times for Reading: Instead of interspersing reading throughout your writing time, dedicate specific times for each activity. This separation can help maintain focus on your project when writing and allow you to fully enjoy and learn from other works when reading.

Dedicate specific times for writing.

3. Use Reading as a Tool: Instead of just reading for pleasure or inspiration, use it as an active tool for improving your craft. Analyse what works (and what doesn't) in other authors' writings and apply these insights to your own work.

4. Seek Professional Guidance: A book coach can guide you in incorporating reading into your writing process effectively without falling into the common traps mentioned earlier.

Seeking the guidance of a book coach can be helpful.

In conclusion, reading while writing can be beneficial if done right – it's all about balance and intentionality. As a writer, never underestimate the power of a good book, not just for the pleasure it provides, but also for the lessons it imparts. Happy reading and writing!

The Entrepreneur's Guide to Cultivating a Powerful Writing Habit for Business Success

In the fast-paced world of entrepreneurship, effective communication is often the key to success. One powerful way to communicate your vision, expertise, and insights is through writing. Whether you're an entrepreneur, a leader, or a coach, crafting a book for your business can establish you as an authority in your field and amplify your influence. However, the challenge lies in developing a consistent writing habit amidst the myriad demands of running a business. In this blog, we'll explore actionable strategies to help you cultivate a sustainable writing routine that aligns with your entrepreneurial lifestyle.

1. Embrace the Power of Consistency

Successful writing, like any other skill, is cultivated through consistent practice. As an entrepreneur, it's crucial to carve out dedicated time for writing amidst your busy schedule. Start small – commit to writing for just 15 minutes a day or 90 minutes a week. Pick something that you can slot into your current routine without too much disruption. Over time, you can gradually increase the duration. Consistency builds momentum, turning writing into a natural part of your routine.

Carve out dedicated time for writing amidst your busy schedule.

2. Set Clear Goals and Deadlines

Entrepreneurs thrive on goals and deadlines, and writing should be no exception. Define your writing goals, whether it's completing a certain number of chapters, hitting a word count milestone, or finalising a specific section. Break these goals into smaller, manageable tasks and assign deadlines to keep yourself accountable. This not only provides structure to your writing process but also ensures steady progress. I’m a big fan of using Trello to break tasks down and set dates.

Define your writing goals, break them into smaller, manageable tasks and assign deadlines.

3. Create a Dedicated Writing Space

Establishing a designated writing space can signal to your brain that it's time to focus and create. This doesn't need to be a lavish home office – a quiet corner with minimal distractions will suffice. Consider investing in tools like noise-cancelling headphones or ambient music to enhance your concentration. I love my Amazon playlist of focus music for those moments when I need to get things done. Having a consistent writing environment can trigger a Pavlovian response, making it easier for you to slip into a writing mindset.

Establishing a designated writing space can signal to your brain that it's time to focus and create.

4. Morning Rituals: The Power of the Early Hours?

Many successful entrepreneurs attribute their productivity to early morning rituals. If that’s you, consider incorporating writing into your morning routine. The quiet hours before the chaos of the day sets in provide a serene environment for creativity to flourish. I have done this on occasion but I am not an early bird. If you’re like me, identify when you work best and have the most energy. Use this time to outline ideas, flesh out chapters, or edit your work. A morning writing routine not only jumpstarts your day but also ensures that writing doesn't become a neglected task. If you opt for another time of day, ensure it’s scheduled so you don’t skip over it.

5. Make Writing a Priority

Entrepreneurs often juggle multiple responsibilities, making it easy for non-urgent tasks like writing to be sidelined. However, treating writing as a priority is essential. Schedule it into your calendar just like any other business meeting. Communicate your writing time to your team or family, ensuring that you're not disturbed during these dedicated periods. By making writing a non-negotiable part of your schedule, you send a signal that your book is a significant investment in your brand and business, which it is.

Treat writing as a priority and schedule it into your calendar just like any other business meeting.

6. Use Technology Wisely

Leverage technology to streamline your writing process. There are numerous tools and apps designed to enhance productivity and focus. Consider using writing software like Scrivener or Grammarly for a seamless writing experience. Set up project management tools to track your progress and stay organised. Embrace dictation tools for hands-free writing during hectic moments. By incorporating technology strategically, you can optimise your writing workflow and make the most of your time.

Leverage technology to streamline your writing process and make the most of your time.

Building a writing habit as an entrepreneur, leader, or coach requires intentional effort and dedication. By incorporating these strategies into your routine, you can transform writing from a daunting task into a powerful tool for business growth. Remember, the key is consistency. Whether you're outlining a business strategy, sharing leadership insights, or crafting a coaching manual, your words have the potential to resonate with your audience and elevate your brand. So, set aside the time, create a conducive environment, and embark on the journey of becoming a successful author in the realm of business literature. Your book could be the catalyst that propels your business to new heights.

If you are ready to add a book to elevate your business then book a call and see how I can help.

Writing a Book for Your Business: A Key Distinction in Audience and Purpose

In the world of coaching and other business, building a strong connection with your clients is key. One powerful tool that has gained traction in recent years is writing a book related to your business. This approach offers numerous benefits, from establishing authority in your field to attracting new clients. However, to make the most of this strategy, it's crucial to distinguish whether you're writing for your existing clients as a lead magnet or as a lower entry-level product for those who want a piece of you but can’t access your programme or 1:1. Furthermore, the importance of meeting your clients where they're at, particularly with the book's title and cover, cannot be overstated.

The Power of Authorship in Life Coaching

Writing a book can significantly enhance your reputation and credibility as a coach or in your area of business. It positions you as an expert in your field, instilling trust in your existing clients and potential customers alike. But how you approach writing the book can make all the difference. It's vital to understand the two possible primary purposes for your book: as a lead magnet and as a lower entry-level product.

Writing as a Lead Magnet

A lead magnet in the context of coaching is essentially a high-value piece of content offered for free or low cost in exchange for contact information, typically an email address. The purpose of a lead magnet is to build your email list, offer additional value and nurturing potential clients until they are ready to engage your coaching services.

When writing a book as a lead magnet, you need to consider your existing clients and what they would find valuable. The content should address their challenges and offer actionable solutions. The title and cover should be appealing to this specific audience, reflecting their interests and needs. For instance, if you are a life coach specialising in career transitions, a book titled "Your Career Your Way: A Step by Step Guide for Success" could be a relatable choice. The cover might include imagery related to professional growth to resonate with your client base.

Writing as a Lower Entry-Level Product

On the other hand, when writing a book as a lower entry-level product, you're targeting a broader audience, including those who may not be your clients yet. This book should provide a comprehensive introduction to coaching concepts within your niche, enticing readers to learn more and some may eventually engage in your coaching services.

In this scenario, the title and cover need to be attention-grabbing and attractive to a wider demographic. It should pique the interest of potential clients who may not be familiar with your coaching practice yet. Going back to the career transition coaching example, a book titled "Unlocking Your Professional Potential: A Roadmap to Success" can be more appealing to a broader audience. The cover might feature design elements that speak to personal growth and self-improvement.

Meeting Your Clients Where They're At

AS you well know, a fundamental principle in coaching is meeting your clients where they're at. Your book should be a tailored solution for your intended readers, resonating with their current life situations and needs.

For existing clients, the book should build upon the relationship and trust you've already established. It should offer valuable insights and solutions that feel like a natural extension of your coaching services. Address their specific life challenges, provide advanced tips, and use a tone that speaks directly to them.

For potential clients, the book should be accessible and engaging, even to those with minimal knowledge of life coaching. It should serve as a comprehensive introduction, sparking their interest and curiosity. Use relatable language, avoid jargon, and focus on making your coaching expertise approachable.

Your book should be a tailored solution for your intended readers, resonating with their current life situations and needs.

The Art of Titling and Cover Design

Your book's title and cover are often the first things potential readers see. They play a critical role in capturing their attention. For your existing clients, the title should emphasise the familiarity and value they'll gain. For potential clients, it should create intrigue and promise growth and solutions.

In both cases, professional cover design is a must. Invest in a design that reflects the essence of your coaching practice or business and the content of the book. Whether it's through brand colour schemes, imagery, or typography, the cover should be visually appealing and align with your brand.

Your book's title and cover are often the first things potential readers see.

Writing a book related to your coaching business can be a game-changer in establishing authority and attracting clients. However, it's essential to understand the two primary purposes and write with the relevant client in mind. Your book's title and cover are pivotal in this endeavour, as they are the first touchpoints for your audience. By meeting your clients where they're at and crafting a title and cover that resonate with them, you can leverage the power of authorship to propel your coaching practice to new heights.

Uncover Your True Calling: Identifying Your Passion and Purpose

In the labyrinth of life, discovering your passion and purpose can make a real difference, not only to your health and well-being but also to those you connect with. This journey, often filled with self-reflection and exploration, can lead to a life of fulfilment and contentment. In this blog post, we delve into the art of identifying your passion and purpose, and why it's a journey worth embarking on.

What is Passion and Purpose?

Passion and purpose are often used interchangeably, but they encompass distinct facets of your life:

Passion refers to that intense, burning desire or enthusiasm you feel for something. It's that activity or subject that makes your heart race and ignites your inner fire. It's the I can't wait to get out of bed in the morning feeling.

I am very lucky that that is how I start every single day. I am without a doubt working within one of my passions right now because I am a) helping people, b) getting to use the techy stuff within publishing books and c) getting to be creative too.

Purpose, on the other hand, is the deeper reason behind your existence. It's about understanding why you're here, what you can contribute to the world, and how you can make a difference. Purpose, is the what am I meant to do in this lifetime? question.

I guess I always knew deep down that my purpose was to try and make an impact and help people. I did it through teaching, my side hustle and now through book coaching and publishing. You may have heard me say this multiple times but books really do have the power to change the world. That might be changing the world for one person or maybe more. Either way, it’s done its job.

Why is Identifying Your Passion and Purpose Important?

1. Personal Fulfilment: When you align your life with your passions and purpose, you'll experience a profound sense of fulfilment. Work won't feel like work, and your days will be filled with meaning.

2. Motivation: Passion and purpose are powerful motivators. They provide you with the drive and determination to overcome obstacles and persevere through challenges.

3. Health and Well-being: Studies have shown that people who live in line with their passions and purpose tend to be happier, less stressed, and even healthier.

How to Identify Your Passion and Purpose

Identifying your passion and purpose isn't a one-size-fits-all process, but there are steps you can take to uncover them:

1. Self-Reflection

Begin by carving out quiet time for self-reflection. Consider these questions:

- What activities make you lose track of time?

- What are you naturally good at?

- What issues or causes deeply resonate with you?

- What are your long-held dreams and aspirations?

Your answers can offer valuable insights into your passions and potentially your purpose.

Carve out quiet time for self-reflection.

2. Explore New Interests

Don't be afraid to step out of your comfort zone and explore new interests. Sometimes, you'll stumble upon your passion when you least expect it. Try a new hobby, join a club, or travel to unfamiliar places.

You could stumble upon your passion while exploring new interests.

3. Seek Feedback

Sometimes, others can see your strengths and passions more clearly than you can. Ask friends, family, or mentors for their perspective on what you excel at and what activities make you come alive.

Ask friends, family, or mentors for feedback.

4. Embrace Failure

Don't be discouraged by setbacks or failures. Often, the path to discovering your passion and purpose is riddled with trial and error. Each experience, even the less successful ones, can teach you something valuable about yourself.

Don't be discouraged by setbacks or failures.

5. Pay Attention to Your Emotions

Your emotions can be powerful indicators of what resonates with you. Pay attention to the activities and situations that make you feel the most alive, fulfilled, or deeply moved. These emotional responses can lead you to your passions and purpose.

Your emotional responses can lead you to your passions and purpose.

6. Seek Inspiration

Read books, watch documentaries, or listen to podcasts that inspire you. Learning about other people's journeys to find their passion and purpose can spark your own insights.

Seeking inspiration can spark your own insights.

Identifying your passion and purpose is an ongoing journey, and it's perfectly normal for it to change over time. It's about understanding who you are, what drives you, and how you can contribute to the world in a meaningful way. So, take that first step today, and embark on your journey to uncover your true calling.

If you think your passion and purpose are worth sharing with the world, why not write a book? To find out how, book a call with me.

How to Develop a Writing Habit: A Guide for Aspiring Authors

For aspiring authors, the dream of writing a book can feel both exciting and overwhelming. However, developing a consistent writing habit is the key to turning this dream into a reality. By committing to a regular writing routine, aspiring authors can overcome procrastination, unleash their creativity, and make significant progress towards completing their book. In this blog post, we will explore effective strategies to help aspiring authors like you establish a productive writing habit.

1. Set Achievable Goals

One of the first steps in developing a writing habit is to set achievable goals. Start by determining how much time you can dedicate to writing each day or week. It's essential to be realistic and consistent. Set specific word count targets or time goals, such as writing for 30 minutes every morning or writing 2000 words in the week at times that suit you. By breaking your writing process into manageable chunks, you can eliminate the overwhelming feeling of tackling an entire book at once. As Will Smith discusses in his book, Will, when his dad had him building a wall. Don’t look at the whole wall, focus on one brick at a time and tackle one section of the wall at a time. Before you know it, the wall is complete. The same applies to your book.

"Focus on one brick at a time and tackle one section of the wall at a time."

2. Create a Dedicated Writing Space

Having a designated writing space can significantly impact your productivity. Find a quiet and comfortable area where you can focus and let your creativity flow. This space should be free from distractions, allowing you to immerse yourself in your writing. Personalise your writing space with inspiring items, such as books, quotes, artwork or even your identity statements. If you don’t know what those are you need to get in touch as how you see yourself and in turn what your beliefs and values are will all impact on whether you stick to your habits. By associating this space with your writing routine, you'll signal to your brain that it's time to focus and dive into your book. You can enhance this brain signalling by using essential oils or music to help you focus. Do not underestimate the impact this can have on kicking your brain into creativity/ writing mode.

Find a quiet and comfortable area where you can focus and let your creativity flow.

3. Establish a Consistent Writing Schedule

Consistency is key to forming a habit. Set aside dedicated time for writing in your daily or weekly schedule. Treat it as an important appointment with yourself that you can't miss. It might be early in the morning, during lunch breaks, or in the evening—choose a time that works best for you. Stick to this schedule as much as possible, even if it's only for a short period. Over time, this routine will become ingrained, making it easier to sit down and write, regardless of external distractions or excuses.

Set aside dedicated time for writing in your daily or weekly schedule.

4. Embrace Freewriting and Drafting

To overcome writer's block and unleash your creativity, embrace freewriting and drafting. During these sessions, allow yourself to write without judgement or self-editing. Set a timer and write continuously, letting your ideas flow onto the page. Don't worry about perfection—focus on getting words on paper. This exercise helps generate ideas and build momentum. By separating the creative process from the editing process, you'll feel more liberated to explore your story and develop your book. Clients I have worked with often say they have a block and it’s normally because they can’t decide whether to include something that is on their mind. It might be a personal part of your life if you are writing a memoir or deciding how relevant something is to a story or non-fiction book. Whenever you find yourself overthinking or second-guessing, that’s the time for freewriting. Let it flow and decide later.

Set a timer and write continuously, letting your ideas flow onto the page.

5. Find an Accountability Partner or Writing Group

Accountability can be a powerful motivator. Connect with fellow aspiring authors or join a writing group where you can share your progress, seek feedback, and offer support to others. This is why I set up my Aspiring Authors Programme. Not only does it have content to guide you through the entire book-writing and self-publishing process but we have an accountability community and group calls that are great opportunities to support one another. An accountability partner or group can help you stay on track and provide valuable encouragement during challenging times. By participating in discussions and sharing experiences, you'll feel connected to a community that understands the joys and struggles of writing a book.

Connect with fellow aspiring authors or join a writing group where you can share your progress, seek feedback, and offer support to others.

Developing a writing habit is crucial for aspiring authors looking to bring their books to life. By setting achievable goals, creating a dedicated writing space, establishing a consistent writing schedule, embracing freewriting, and finding an accountability partner or writing group, you can cultivate a productive writing routine. Remember, forming a habit takes time and effort, but with perseverance, you'll progress and transform your aspiration into an actual book. Start today, and let your inner author emerge. Happy writing!

If you’re looking for support with your writing, book a call to see how I can help.

Conducting Market Research for Aspiring Authors and Book Writing Success

For authors seeking to make their mark in the publishing world, conducting thorough market research is crucial in understanding their target audience and positioning their books for success. By asking the right questions, authors can uncover invaluable insights that will inform their writing, marketing, and publishing strategies. In this blog post, we will explore some essential market research questions that authors should consider to better understand their readers and the market they are entering.

1. Unravelling the Demographics:

Understanding the demographics of your target audience is vital in tailoring your book to their preferences. You need to consider their age range, gender distribution, geographic location, and educational background. This will help you create characters, themes, content and writing styles that resonate with your intended audience.

Understanding the demographics of your target audience is vital in tailoring your book to their preferences.

2. Delving into Reading Habits and Preferences:

Knowing the reading habits and preferences of your target audience allows you to align your book with their interests. Enquire about the frequency of their reading, preferred genres, and what they like to read whether it’s fiction, non-fiction or a mixture of the two. Additionally, ask about their favourite authors or books within your genre to identify influential trends and gain insights into what and who captivates your potential readers. It's important to understand their general likes and dislikes. If you’re carrying out Market Research questions, ask about their interests, what they like to do in their free time and where they hang out.

3. Understanding Book Buying Behaviour:

To effectively market and sell your book, it's crucial to understand how your target audience discovers and purchases books. Ask questions about their preferred channels for discovering new books, the factors that influence their purchasing decisions, and their preferred platforms for buying books. This information will guide your marketing efforts and help you make informed decisions about pricing and distribution.

It's crucial to understand how your target audience discovers and purchases books.

4. Assessing Marketing and Promotion Preferences:

Enquire about the marketing messages that resonate with your target audience, the social media platforms they use the most, and their participation in book clubs or online communities. Additionally, ask if they rely on book reviews and recommendations when making reading choices. Understanding their preferences will allow you to develop effective marketing strategies and reach your potential readers in the most impactful ways.

5. Unveiling Author Branding and Platform Importance:

To build a loyal following of readers, it's essential to understand how readers perceive authors and their online presence. Ask questions about the qualities they associate with their favourite authors, the importance they place on an author's online engagement, and whether they follow authors on social media or subscribe to author newsletters. This insight will help you establish an authentic author brand and connect with your audience on a deeper level.

Find out the importance readers place on an author's online engagement.

6. Analysing Competition:

Take the time to analyse successful authors in your genre. Ask questions about what makes their books successful and identify any gaps in the market that you can fill. Understanding your competition will help you differentiate yourself and position your book uniquely to capture the attention of your target audience.

Market research is an indispensable tool for aspiring authors seeking to thrive in the competitive publishing world. By understanding and considering demographics, reading habits, content preferences, buying behaviour, marketing strategies, author branding, and competition, authors can gather valuable insights that will shape their writing, marketing, and publishing decisions. Embrace the power of market research to understand your readers, cater to their needs, and increase your chances of success as an author. The answers to these market research questions will guide you on your journey to captivating your target audience and achieving your writing goals.

Market research and understanding your audience are some of the areas covered in our Aspiring Author Programme. Book a call to find out more and see how we can help you on your journey.

A Triad of Writing Tools: Hemingway App, Grammarly, and Chat GPT

When it comes to writing and editing a book, the journey from an initial draft to a polished end result can be both challenging and rewarding. Fortunately, the digital era has given you a multitude of writing tools to assist you along the way. In this blog post, we will explore three prominent writing tools - Hemingway App, Grammarly Check, and Chat GPT - highlighting their unique features, benefits, and how they can aid authors in crafting their books whether book publishing on Amazon, a cost-effective route for self-publishing services or otherwise.

1. Hemingway App: Embrace Simplicity and Clarity

The Hemingway App takes its inspiration from the legendary writer Ernest Hemingway, known for his concise and straightforward writing style. This tool focuses on enhancing readability by identifying and highlighting complex sentences, excessive adverbs, passive voice, and hard-to-read phrases. By pointing out areas that need improvement, Hemingway App empowers you to refine your writing, making it more accessible and engaging for your readers. Its key benefits include:

a. Sentence Structure Analysis: Hemingway App provides a colour-coded analysis that visually categorises sentences based on complexity. This enables you to identify and simplify convoluted sentences, resulting in more straightforward writing. It highlights the sentences throughout the work that you paste in, you can then edit it and the colours update so you can see how your work is changing and becoming more readable in real-time.

b. Adverb and Passive Voice Identification: It’s not uncommon for aspiring authors to use more adverbs than necessary and sometimes it can be hard to remain writing in an active voice, slipping into passive voice. Hemingway App highlights adverbs and passive voice instances, allowing you to eliminate unnecessary modifiers and rephrase sentences for more active and dynamic writing.

c. Readability and Grade Level Score: The app assigns a readability score based on the grade level required to understand the text. This feature helps authors ensure their work is accessible to their target audience. Ernest Hemingway’s writing scores at Grade 5. Even if you are writing for an older audience, you want to keep your work below a Grade 9, anything above can mean your work is confusing or tedious for the reader. The grading system works by identifying the lowest level of education needed to read your work.

2. Grammarly: Master Grammar and Style

Grammarly is a versatile writing assistant that goes beyond simple grammar checking. It provides comprehensive proofreading, style suggestions, and real-time writing assistance. It has a pro paid-for option but the free option is sufficient for most people. Here are some benefits of using Grammarly for book writing and editing:

a. Grammar and Spelling: Grammarly's advanced algorithm detects grammatical errors, misspellings, and punctuation mistakes. It offers detailed explanations and suggested corrections, enabling you to enhance the overall quality of your writing.

b. Style and Tone Analysis: Grammarly analyses the style and tone of the text, providing suggestions to achieve consistency and coherence throughout the book. It helps you to maintain a consistent voice, ensuring a seamless reading experience.

c. Plagiarism Detection: For authors concerned about originality, Grammarly offers a plagiarism checker that scans millions of web pages to identify potential instances of copied content. This feature is particularly useful when referencing external sources or conducting research for your book.

3. Chat GPT: A Conversational Writing Companion

Chat GPT, like other iterations of the OpenAI language model, is designed to assist writers in generating creative and coherent text. While primarily known for its conversational abilities, Chat GPT can also be a valuable tool for you as an author. Here's how Chat GPT can support your writing journey:

Chat GPT can help authors with idea generation, developing writing and editing.

a. Idea Generation: Stuck with writer's block? Chat GPT can spark creativity by generating ideas, plot twists, character names, or even entire storylines. Engaging in a conversation with Chat GPT can inspire you and help you overcome creative blocks. You need to be clear with the question you ask but the great thing is you can refine the provided result by giving additional prompts until you get close to what you want. I can’t say it enough, make sure anything produced is edited to sound like you and put your spin on it.

b. Developing Writing: Crafting engaging and authentic dialogue is crucial for any book. Chat GPT can serve as a dialogue partner, helping authors refine their characters' voices and interactions. It can simulate conversations, offering suggestions for realistic and captivating dialogue exchanges. Chat GPT excels at understanding context and can provide answers to specific questions or clarifications on complex topics. This can be particularly useful for authors who need quick references or research assistance during the writing process.

c. Editing: While it’s not a replacement for a human editor, Chat GPT can be used to offer suggestions to improve your writing. I tested this out recently with a piece of unedited writing. I asked Chat GPT for some editing suggestions and compared the two pieces in Hemingway. It brought the writing from Grade 9 to 5 and improved many of the sentences that were identified as being hard to read. It produced the editing suggestions within seconds, saving lots of time compared to reading it through and editing myself.

In the digital age, as a writer, you have a variety of tools at your disposal to refine your work and streamline the writing and editing process. Hemingway App emphasises simplicity and readability, Grammarly provides comprehensive proofreading and style suggestions, while Chat GPT assists with idea generation, developing writing, and speedy editing. Each tool brings its own strengths to the table, offering you different avenues to enhance your work. By leveraging the benefits of the Hemingway App, Grammarly, and Chat GPT, you can navigate writing and editing with confidence, ultimately producing your best work that readers want to engage with.

Read more about using AI for writing and publishing in my previous blog.

If you’re looking for further support and accountability to write or publish, book a call to ask me how.

A Book Inside You

The saying goes, “There’s a book inside all of us.”

I recently attended a local primary school's Career Fair for 10- and 11-year-olds. The students were all fabulous and asked lots of questions about being an author, including many questions I had not actually thought about myself.

Here are a few that got me thinking…

1. What skills and/or qualifications do you need, to be an author?

I hadn’t considered this before this session, which I find strange given my background in teaching. I didn’t want to discourage any budding authors in the group and it made me wonder just what skills and qualifications you did need.

To embark on your author’s journey, the most crucial prerequisites are a burning passion and a vivid imagination. While a solid understanding of the English language is important, editors can assist in refining your work. Remember, it's your passion and commitment that will drive you to excel. If you're unsure about the book hidden within you, I encourage you to identify your passions and let them guide your creative process. Everything else can be learned along the way or through collaboration with others.

The most crucial prerequisites to start your author's journey are a burning passion and a vivid imagination.

2. What inspired you to be an author?

For me, my inspiration stemmed from my experiences as a teacher and my desire to help young people. My own children, as well as the countless students I had the privilege of teaching, played a significant role in sparking my creativity.

I was a secondary teacher, working on a project with a friend to help students to identify what they wanted to do when they were older, including acknowledging their strengths. Something that many teens struggle with. After a session on that project, my first picture book flew out of my fingers onto the paper. I wanted a way to help others to be their best selves and belief that they can achieve what they desire.

If you're seeking inspiration, reflect on what drives you and evokes strong emotions. Look at the world around you and consider how your unique perspective can contribute to positive change. Your book idea has the power to make a lasting impact, so join me on my quest to change the world one book at a time, whether on an individual level or a global scale.

3. What do you enjoy about being an author?

As an author, I love the freedom to express myself, share my stories, and impart knowledge to readers worldwide. The ability to make a difference in someone's life through my words brings immeasurable joy. Whether it's through entertaining fiction or empowering non-fiction, the opportunity to touch hearts and inspire minds is an extraordinary privilege. The fulfilment derived from seeing your book resonate with readers and knowing you've made a positive impact is incomparable.

4. What do you dislike most about being an author?

While being an author is immensely rewarding, it's important to acknowledge the challenges. Negative reviews may be disheartening, but they provide an opportunity for growth. Embrace constructive criticism as a chance to refine your craft and connect with your audience on a deeper level.

Negative reviews may be disheartening, but they provide an opportunity for growth.

They also asked which was my favourite book. When most of your books are named after and inspired by your family, that is literally like asking you to choose your favourite child. Each book, like each child, brings something special to the mix and they are all a favourite of mine for different reasons.

If you've reached this point in the blog, it's evident that the desire to write resides within you. Don't let anything hold you back! Take the first step toward fulfilling your writing dreams by booking a call with me. As an author and book coach, I am dedicated to helping you translate your passion onto paper and sharing it with readers around the world. Together, we can make a difference—one book at a time.

A one-on-one session with a book coach can help translate your passion onto paper.

Remember, the world is waiting to hear your story. Start your journey as an author today!

The Differences Between Editing Books and Proofreading: Understanding the Benefits

When it comes to refining your written work, editing and proofreading are essential. While these terms are often used interchangeably, they refer to different stages in the writing process. In this blog post, we'll explore these differences and highlight the benefits of both editing and proofreading.

1. The Role of a Book Editor

Editing is the process of revising and improving the quality and clarity of your writing. It focuses on the content, structure, and organisation of your work.

Book editors play a vital role in the publishing process. They are responsible for reviewing manuscripts and providing feedback to authors on how to improve their work. This includes editing for grammar, spelling, punctuation, and other elements of writing style. Additionally, book editors may provide advice on structure and content, as well as suggest ways to make your work more engaging.

Book editors also work with authors to keep them informed of industry standards for length, format, and content. If you’re self-publishing, it’s up to you whether you conform to these but they are there for a reason.

Editors review manuscripts and provide feedback to authors on how to improve their work.

2. ‘Editing’ Software

If you’ve read some of my previous blogs you’ll have seen me mention software like Grammarly and Hemmingway. I would recommend running your work through one of these tools before working with an editor. These are not a substitute for an editor, hence the inverted commas, but using them can help with the editing process.

3. The Types of Editing

Book editors typically specialise in one or more types of editing. The most common types are developmental editing, copyediting, and proofreading.

3.1 Developmental editing focuses on improving the structure and content of a manuscript. This type of editor will review a manuscript from start to finish and provide feedback on how to make it more engaging or marketable. They may suggest changes to plot points or characters as well as recommend ways to improve pacing or clarity.

Content Refinement: Editors analyse your writing to ensure that it effectively communicates your ideas. They identify inconsistencies, gaps in information, and areas where the content can be expanded or improved. Editing involves rephrasing sentences, adding or deleting paragraphs, and re-organising the flow of information.

Structural Enhancement: Editors pay attention to the structure and organisation of your work. They ensure that your ideas are logically presented and that there is a smooth progression from one point to another. They may suggest restructuring chapters, rearranging sections, or providing clearer transitions between paragraphs.

Style and Tone: Editors help you maintain a consistent style and tone throughout your writing. They ensure that your language is appropriate for your target audience and purpose. They may suggest revisions to improve readability, cut jargon, or enhance the tone of your work.

3.2 Copyediting focuses on improving grammar, spelling, punctuation, syntax, and other elements of writing style. This type of editor reviews line by line and makes corrections where necessary. They may also suggest changes to word choice or sentence structure to improve clarity or flow. A copyeditor’s primary focus is on the overall quality of your content.

3.3 Proofreading focuses on catching any errors that have been missed when editing. It is the final step in the writing process, focusing on the finer details of your work to ensure accuracy and consistency throughout the text.

Formatting and Layout: Proofreaders pay attention to the visual presentation of your work. They check for consistency in formatting, font styles, headings, and paragraph alignment. They ensure that your document doesn’t have new paragraphs beginning on the last line of a page or ending at the top of a page.

Clarity and Readability: Proofreaders focus on making your writing clear and readable. They identify awkward phrasing, convoluted sentences, or ambiguities that may confuse readers. They suggest improvements to enhance the overall clarity and coherence of your work.

Proofreading focuses on making your writing clear and readable.

4. The Benefits of Working With a Book Editor

Collaborating with a book editor can greatly benefit authors who wish to achieve success with their books. A skilled editor can assist you in refining your work to meet industry standards, while still preserving your distinct voice and vision. Moreover, working with an editor can help you spot possible issues with your manuscript, thereby saving you both time and money during the publication process.

Working with an editor can provide:

Enhanced Clarity: Both editing and proofreading help ensure that your ideas are clearly communicated. By refining the content and correcting errors, you improve the overall clarity of your writing, making it easier for readers to understand your message.

Professionalism and Credibility: A well-edited and proofread document demonstrates professionalism and attention to detail. It shows that you value quality and take pride in your work. This enhances your credibility as a writer and leaves a positive impression on your readers.

Error-Free Writing: By thoroughly editing and proofreading your work, you minimise the chances of errors slipping through. This applies to grammatical mistakes, spelling errors, and other typographical issues. An error-free document ensures that your message is not overshadowed by avoidable mistakes.

Improved Structure and Flow: Editing helps improve the structure and flow of your writing, ensuring a logical progression of ideas. It eliminates inconsistencies and ensures that your work is well-organised. This makes it easier for readers to follow your arguments or story.

Polished Presentation: Proofreading focuses on the visual aspects of your writing, including formatting, layout, and typography. A well-proofread document appears polished and professional, making it more engaging for readers.

Editing and proofreading are distinct yet complementary stages in the writing process on either side of typesetting. By utilising both, you can improve the quality of your writing, enhance clarity, and ensure a professional presentation. These processes are essential for producing content that captivates your readers and leaves a lasting impression.

Social Media Marketing for Authors—Tips and Tricks

Social media has become an essential part of an author's marketing toolkit. With the right strategy, social media can help you connect with readers, build your brand, and promote your work. With millions of active users on Facebook, Twitter, Instagram, TikTok and LinkedIn, social media marketing has become crucial for authors to build their brand, expand their reach, and increase book sales. If you're an author looking to make the most of social media, here are some tips and tricks to help you get started:

1. Choose the right platforms for your audience.

Not all social media platforms will be the best fit for your audience. It's important to do some research, determine who your ideal readers are and figure out which platforms they are most active on before you dive into posting. This knowledge will help you tailor your content and engage with the right people.

If you write young adult fiction, you may want to focus on Instagram and TikTok, which are popular among younger audiences. On the other hand, if you write non-fiction aimed at professionals, LinkedIn may be a better fit. Don't try to be everywhere at once – focus on the platforms that will give you the best return.

Determine who your ideal readers are and figure out which social media platforms they are most active on.

2. Create a consistent brand image.

When it comes to social media marketing for authors, creating a consistent brand image is key. This means using the same profile picture, header image, design and colour scheme across your social media platforms. It also means using a consistent ‘voice’ in your posts and interactions with followers. It also helps if your handle/ profile name is the same or as similar as possible across any platforms you intend to use.

For those of you who are familiar with me, you probably recognise my brand primarily uses teal with accents of yellow and grey. This consistency helps to build recognition and trust with your audience and makes it easier for them to remember and find you online.

Don’t worry if you need or want to re-brand down the line as you evolve, that’s totally normal. My branding started as soft pastel colours which were used throughout my picture book series. Once I started evolving into book coaching I decided it was time to switch things up. It’s probably worth taking some time to think about what colours represent you and your brand before you start creating graphics. The lovely Amy Purdie has some helpful explanations on the meaning behind colours, you can check them out here.

Use the same design and colour scheme across your social media platforms.

3. Engage with your followers and build relationships.

Social media is all about building relationships and connecting with your audience. As an author, it’s important to engage with your followers and build a community around your book. Respond to comments, and messages, start conversations, ask questions, ask for feedback, and share behind-the-scenes glimpses into your writing process. This helps to create a sense of connection and loyalty among your followers and can lead to increased book sales and a more dedicated supportive fan base. Don’t be afraid to show your personality and let your followers get to know the person behind the books.

Many first-time authors are worried about sharing photos or videos of themselves. You might want to try doing it initially in a safe place like my Aspiring Authors Community before branching out to do it on your own pages. While it does help to build those connections, you can share behind-the-scenes images of your hand, writing or typing, or a shadow of you while out for a walk. Have you got a pet? Share them, pets are a great way to engage and create connections. You could even create an avatar for yourself, this is especially useful if you are writing under a pseudonym.

Engaging with your followers helps to create a sense of connection and loyalty among them.

4. Share valuable content, not just self-promotion.

While it’s important to promote your work on social media, it’s equally important to share valuable content that your followers will find interesting and engaging. This could include articles related to your genre, writing tips and advice, or even just funny memes or inspirational quotes.

Share excerpts from your book, behind-the-scenes glimpses into your writing process, author interviews, book recommendations, and insightful blog posts. Use a mix of text, images, videos, and infographics to keep your content diverse and appealing.

Everyone loves a chance to win freebies. Running contests or giveaways on social media is an excellent way to generate buzz around your books. Ask followers to share your post, tag friends, or comment on your content for a chance to win a signed copy of your book or exclusive merchandise. This not only increases engagement but also helps expand your reach as participants share your content.

Whatever you chose, you want it to be relatable for your ideal readers. By sharing content that your followers enjoy, you’ll build a stronger relationship with them and increase the likelihood that they’ll interact with and share your posts with their own followers. Remember, social media is about building a community, not just promoting your own work.

One of the things we share in the Aspiring Authors Programme is a template to help you get started with your posting so you’re not spending hours each week coming up with ideas.

Share valuable content that your followers will find interesting and engaging.

5. Use paid advertising to reach a wider audience.

While organic reach on social media can be limited, paid advertising can help you reach a wider audience and promote your work to people who may not have heard of you before. Platforms like Facebook and Instagram offer targeted advertising options, allowing you to reach people based on their interests, demographics, and behaviours. You can also use advertising to promote specific events, such as book launches or signings. Just be sure to set a budget and track your results to ensure you’re getting a good return on investment. Experiment with different ad formats, such as carousel ads, video ads, or sponsored posts, to see what resonates best with your target readers.

I wouldn’t advise starting out with paid advertising. Spend some time seeing which types of posts engage your followers most and then use these types of posts to get started. Paid advertising is something to consider down the line once you are established, know your audience and have a following that knows and trusts you.

6. Use Hashtags.

Hashtags are a powerful tool for expanding your reach and attracting new followers. Research popular hashtags related to your genre, writing, books and yourself as an author, and incorporate them into your posts. This allows users who are interested in similar topics to discover your content and potentially become your readers.

You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story on Instagram. However, 3-5 are optimum to be seen and keep them relevant. LinkedIn has no limit on how many you can include, again, it’s suggested to keep it to 3. Facebook suggests using up to 5 hashtags and Twitter 2 per tweet. By selecting the best hashtags for each post, you'll be able to target your desired audience and create more meaningful connections.

Hashtags allow users who are interested in topics similar to those you post to discover your content and potentially become your readers.

7. Monitor insights and analytics

Keep track of your social media performance using analytics tools provided by the platforms. Monitor metrics like engagement rates, reach, clicks, and conversions to understand what content resonates with your audience and what strategies are providing the best results. Use this data to refine your social media marketing approach.

Again, when you’re starting out, just get used to posting on a regular-ish basis initially, you can get into the analytics once you are into a routine.

Keep track of your social media performance using analytics tools provided by the platforms.

Social Media offers tremendous opportunities for authors to connect with their audience, build their brand, and promote their books. By taking on board the 7 tips above and staying true to yourself you can maximise the potential of social media to boost your author career. Embrace the power of social media, and let it become a valuable asset in your marketing toolkit.

The Power of Pre-Selling Your Book

In the ever-changing landscape of publishing, self-publishing has emerged as an option for authors seeking creative control, faster publication timelines, and potentially higher profits. However, navigating the world of self-publishing requires an understanding of the costs involved and effective strategies to maximise book sales. Explore the significant benefits of pre-selling your book to embark on a successful self-publishing journey.

The Power of Pre-Selling Your Book

Pre-selling your book can be a game-changer for self-published authors, offering numerous advantages that go beyond financial gains. Let's explore some reasons to embrace pre-selling:

a. Building Anticipation and Generating Buzz: By creating a buzz before your book's official release, you can generate excitement and anticipation among your target audience. Encourage readers to pre-order by offering exclusive bonuses, limited editions or limited-time discounts.

b. Early Revenue Generation: Pre-selling allows you to generate revenue before your book is even released, helping cover some of your initial expenses. This early fundraising can be invested in marketing efforts, further improving the quality of your book as well as funding the purchase of those first copies.

Pre-selling allows you to generate revenue before your book is even released, helping cover some of your initial expenses.

c. Validation of Market Demand: Pre-orders serve as an indicator of demand. If your book receives a significant number of pre-orders, it signals a strong interest and provides validation for your work. It will help you to identify whether there is scope for further books and whether you are pricing your work effectively and gives you the opportunity to test things out.

d. Enhanced Marketing Opportunities: Utilise the pre-selling period to engage with your readers, build a mailing list, and establish a robust author platform. Use this momentum to create meaningful connections and cultivate a dedicated fan base who may come back for more, whether that’s another book or a different product/ service that you offer.

e. Advanced Reviews and Testimonials: Pre-selling allows you to provide early copies to reviewers and influencers, generating a buzz and securing testimonials that can be used for marketing purposes. Don’t underestimate the power of reviews. Ask people to write a review when you send a copy of the book and make sure you save them somewhere that you can share for others to find and read.

Ask people to write a review when you send a copy of the book.

Strategies for Successful Pre-Selling

To make the most of your pre-selling campaign, consider implementing the following strategies:

a. Compelling Book Description: Craft an enticing book description that draws readers in and clearly communicates the value of your work. Highlight unique selling points and key features that readers can enjoy or benefit from and create a sense of urgency to encourage pre-orders.

b. Exclusive Bonuses and Incentives: Offer additional content, such as bonus chapters, companion guides, or exclusive author interviews, to incentivise pre-orders. These exclusive bonuses create a sense of exclusivity and further entice potential buyers.

c. Engaging Author Website and Landing Pages: Create a dedicated author website or landing page specifically for your pre-selling campaign. Provide clear instructions on how to pre-order, when you’re expecting it to be available, and showcase endorsements and testimonials.

Give the reader an insight into you, why this book is special and why they need a copy.

d. Social Media and Email Marketing: Utilise social media platforms and start/ use a mailing list to promote your pre-selling campaign. Engage with your audience, share updates, and create a sense of community around your book. Let your readers-to-be into your author life. Share what you’re comfortable with sharing about your book journey and beyond. This is especially important for non-fiction and memoir writers as your reader is buying a little piece of you. They want to know who you are.

Utilise social media platforms and start/ use a mailing list to promote your pre-selling campaign.

e. Collaborations and Partnerships: Identify influencers or authors in your niche who can help promote your book to their audience. Collaborations can significantly amplify your reach and enhance your pre-selling efforts.

There are a number of people who offer virtual book tours; see if you can find one in your niche as this is a great way to reach a wider audience as well as gather your first book reviews.

Collaborations can significantly amplify your reach and enhance your pre-selling efforts.

Self-publishing offers authors unprecedented opportunities, but understanding the true cost and implementing effective strategies is crucial for success. By considering the various expenses involved and harnessing the power of pre-selling, you can not only cover your costs but also generate excitement, build a dedicated fan base, and increase your chances of achieving long-term success as a self-published author. Embrace the world of self-publishing with confidence and embark on an exciting journey to share your story with the world.

How to Build Your Author Brand—Tips for Connecting With Readers

As an author, your brand is your identity and how you present yourself to your readers. Your author brand is the public perception of who you are and what you stand for as a writer. A strong author brand can help you connect with your audience, build a loyal following, and ultimately sell more books. Here are 10 tips for creating a powerful author brand that will help you stand out in the crowded world of publishing.

1. Create a Professional Website

In today’s digital age, having a strong online presence is crucial for any author looking to build their brand. Having a professional looking website is essential for building your author brand. Make sure your website is easy to navigate and showcases your brand identity. Your website should include information about who you are, what you write about, and how readers can contact you. It should also include links to your social media accounts, so that readers can easily find and follow you online. You want readers to be able to find the information they need quickly and easily.

If you join our Aspiring Authors Programme, you can benefit from your very own author website tailored with your branding to kick start your online presence.

Having a professional looking website is essential for building your author brand.

2. Engage on Social Media

Social media is one of the best ways to connect with readers and promote your work. You should create accounts on the main platform(s) that your ideal reader uses. If you’re a busy person, stick to one main platform; if you have a little bit more time you may want to consider another one or two where you can reach your ideal reader. The major social media platforms to consider are Facebook, Twitter, Instagram, TikTok and LinkedIn, depending on your audience. You may also want to consider Pinterest and YouTube; they’re both growing platforms and potentially a great place if you have images and video content to share.

Whichever platform(s) you choose, use them regularly to connect with readers, share updates about your writing, and promote your work. Share interesting articles related to your book or start conversations about topics related to your work. Engage with your audience by responding to comments and messages, and consider hosting online events like Q&A sessions or book clubs. This will all help you build relationships with potential readers and establish yourself as an expert in your field.

Social media is one of the best ways to connect with readers and promote your work.

3. Develop a Unique Voice

Before you can create a strong author brand, you need to define your brand identity. This includes identifying your unique voice, style, and values as a writer. Ask yourself what sets you apart from other authors in your genre and what message you want to convey to your readers. Once you have a clear understanding of your brand identity, you can start building your brand around it.

Developing a unique voice will help you stand out from the crowd and make it easier for readers to recognise your work when they see it online or in bookstores. Take some time to think about what makes your writing unique and how you can use this uniqueness when engaging with potential readers online or in person.

You need to define your brand identity; develop a unique voice.

4. Network With Other Authors

Connecting with other authors and influencers is another great way to build relationships with potential readers, expand your reach and promote yourself as an expert in your field. Attend events like book festivals or conferences where authors gather together, join online groups dedicated to writers or publishers, or reach out directly via email or social media platforms like Twitter or LinkedIn. Consider reaching out to other authors for collaborations, such as hosting a joint event, guest blogging or interviewing on a podcast. All of which can help increase visibility for both parties involved.

Connecting with influencers in your genre, such as book bloggers or bookstagrammers, can help promote your work to their followers. Remember to approach these relationships with a genuine interest in their work and a willingness to support them as well.

A word of caution, as soon as you start posting about being an author or writing a book, you will be approached for opportunities to pay for someone to review your book. It is unlikely that these will help as more often than not the followers of these accounts are not genuine. Always do your homework and if you’re not sure whether something is genuine, come and ask in the Aspiring Author Community.

Attend events like book festivals or conferences where authors gather together.

5. Be Consistent With Your Content

Finally, it’s important that whatever content you produce (blog posts, videos, podcasts, etc.) is consistent in terms of quality and tone of voice so that readers know what they can expect from you each time they come across one of your pieces of content online or offline.

A strong author brand is not just about your writing, it’s also about your visual identity. This includes your author photo, book covers, website design, and social media graphics. Develop a consistent visual identity that reflects your brand identity and use it across all your platforms. This will help readers recognise and remember your brand, and make it easier for them to connect with you.

Being consistent will help establish trust between yourself and potential readers which will make them more likely to purchase one of your books when it becomes available!

A strong author brand is not just about your writing, it’s also about your visual identity.

Book a call to see how I can help you create your author brand while writing and publishing your book.

5 Steps to Getting Your Book Published Successfully

Have you always dreamed of becoming a published author?

Writing a book is a dream for many people, but getting it published can seem like an insurmountable task. Fortunately, there are many options available to aspiring authors that make the process of getting a book published much easier than it used to be. In this blog post, we’ll explore the different ways you can get your book published, as well as some tips for making sure your book stands out from the crowd. So, let's get started on your journey to becoming a published author!

1. Write a compelling book.

The first step to getting your book published successfully, whichever route you choose, is to write a compelling book. This means creating a story or message that captivates your readers and keeps them engaged from beginning to end. Take the time to develop your characters, plot, and themes for fiction or make up and flow for non-fiction and make sure your writing is clear, concise, and well-structured.

A compelling book starts with an attention-grabbing title. Your title should be catchy enough that readers will be intrigued by what your book has to offer. Next comes the cover, a good cover design will help draw readers in and make them more likely to pick up your book off the shelf or click on it online. Make sure it is a design that stands out on bookshelves in your genre as well as being eye-catching in a small thumbnail online where small details can’t be seen.

Consider getting feedback from beta readers or a writing group like my Aspiring Authors Community to help you refine your work. Remember, the better your book is, the more likely it is to get noticed by publishers and readers alike.

Take the time to develop your characters, plot, themes, make up and flow.

2. Edit and revise your manuscript.

Once you have completed your manuscript, it’s important to edit and revise it thoroughly. This means checking for spelling and grammar errors, as well as ensuring that your writing is clear and concise. You may also want to consider hiring a professional editor to help you refine your work. Remember, the editing process is just as important as the writing process and can make the difference between a good book and a great one. Take the time to polish your manuscript before submitting it to publishers or self-publishing.

Before approaching a professional editor, you can make a start yourself with tools like Grammarly or Hemmingway.

I have the Chrome extension for Grammarly installed on my Mac so that it highlights suggestions and errors as I write. I’d advise ignoring any big edits until you’ve written the majority of your work, otherwise, it will feel like you’re not making progress.

One of the things I like about Hemmingway is the readability grade it gives you, this is linked to the school grade level of education of your readers. For most books, you want to keep between grades 5-8. Anything above 10 isn’t great. Obviously, if your books are aimed at young children, you probably want to keep it as low as possible.

Check your manuscript for spelling and grammar errors, and ensure that your writing is clear and concise.

3. Research and choose the right publishing option.

Before you can successfully publish your book, you need to decide which publishing option is right for you. Whichever you choose, you will be responsible for marketing your book.

3.1 The Traditional Publishing Route

The traditional publishing route is a common way to get your book published. This involves submitting your manuscript to publishers and agents who will then decide if they want to take on your project. The process can be long and arduous, you work to the publisher’s time scale and they dictate design and editing choices, but if you have a great idea and are willing to put in the work, it can be worth it in the end.

3.2 Self-Publishing

Self-publishing is becoming increasingly popular for authors who want to take control of their own destinies. With self-publishing, you have complete control over the entire process from start to finish. You’ll need to invest in editing services, cover design and book formatting, but you’ll also have more freedom when it comes to pricing, distribution and your timeline for publishing.

3.3 Hybrid Publishing

Hybrid publishing is a combination of traditional publishing and self-publishing that gives authors more control over their projects while still offering some of the benefits of traditional publishing such as access to distribution channels and editorial support. Hybrid publishers typically offer services such as editing, cover design and book formatting support and can help authors get their books into readers’ hands faster than they could on their own.

Do your research and choose the option that best fits your goals and budget. If you’re interested in getting help with self-publishing or hybrid publishing then book a call and I can help you get started.

Research and choose the publishing option that best fits your goals and budget.

4. Create a professional book proposal.

If you're pursuing traditional publishing, creating a professional book proposal is essential. This document should include a summary of your book, information about your target audience, a marketing plan, and a brief author bio. It's important to research the submission guidelines for each publishing house you're interested in and tailor your proposal accordingly. A well-crafted book proposal can make all the difference in catching the attention of a publisher and securing a book deal.

Even if you’re not considering a traditional publishing route, the process of writing a book proposal can be beneficial. It will help you to bring all of your information and thoughts about your book and you as an author into one place and that will make marketing your book much easier.

5. Build your author platform.

Building your author platform is an important step in getting your book published successfully. This means establishing a presence and following on social media, creating a website, blog or podcast, and networking with other authors and industry professionals. Connecting with other authors in your genre can help give you insight into what works (and what doesn’t) when it comes to promoting books online or at events like conventions or conferences.

6 Book Writing Tips for an Aspiring Author

Writing a book can be intimidating, but with the right tips and strategies, it can be a rewarding experience. Here are six book writing tips for aspiring authors that will help you get started on your journey to becoming a published author.

1. Create an Outline

Creating an outline is one of the most important steps in writing a book. An outline will help you organise your thoughts and keep you focused on the main points you want to include whether it’s fiction or non-fiction. It will also help you plan out the structure of your book and make sure that all of the pieces fit together logically. Take some time to brainstorm ideas and create an outline before you start writing your book. Don’t worry too much if this changes throughout your writing journey. You will likely find that other things come to mind as you write. Revisit your outline when those moments arise and decide whether anything needs adapting/adding or indeed removing.

An outline helps you plan out the structure of your book and make sure that all of the pieces fit together logically.

2. Set Writing Goals

Setting writing goals is essential for staying motivated and on track when writing a book. Make sure to set realistic goals that are achievable within a certain timeframe, such as writing 500 words per day or completing one chapter per week. Having specific goals will help keep you focused and ensure that you stay on track with your project. I also highlight this in last week’s blog when trying to create a writing habit.

Write for yourself first, then write for others. Start by writing down your thoughts and feelings in a journal. It will feel less intimidating to then start writing your book. It may also help to keep journaling throughout your book writing to help ensure you don’t get overwhelmed by the process.

Set realistic goals that are achievable within a certain timeframe.

3. Read Books in Your Genre

Reading books in the same genre as yours can be highly beneficial for aspiring authors. Not only will it give you insight into what works well in that genre, but it can also provide inspiration for your own work and give you ideas for how to structure your story or develop characters more effectively. While reading is often better than listening to audiobooks, do what’s right for you. If audio is how you consume your books, stick with it but dip into a hard copy every now and again.

It also doesn’t mean you shouldn’t read books in other genres. It’s important that you maintain your love of books, so ensure you still read/ listen for pleasure as well as to aid your book writing.

Read for pleasure, as well as to get inspiration for your own book writing.

4. Take Breaks

Taking regular breaks while writing is important for maintaining focus and avoiding burnout when working on long projects like books. Make sure to take breaks throughout the day so that your mind has time to rest and recharge before getting back to work on your project later in the day or week. Have you used the Pomodoro technique before? I find it’s quite effective and discuss it in Becoming the GOAT* as a study strategy. It works effectively when trying to complete long tasks as you essentially break them up into more manageable chunks.

Pomodoro Technique:

Set your task.
Choose the chunks of time you want to work in (usually 15–25-minute blocks).
Set an alarm for the end of the block.
Take a 5-minute break, walk around, grab a drink, or look out of the window.
After 4 work intervals, take a longer 15–30-minute break.
Repeat until the task is complete.

There are loads of Pomodoro timers online that you can set for the time intervals you choose. If you have Alexa or Siri, they can also help you out. If you tell Alexa how much time you have, she sorts out the time chunks for you!

Try the Pomodoro technique.

5. Get Feedback From Others

Getting feedback from others while working on your book can be incredibly helpful in improving its quality before submitting it for publication or self-publishing it online. Ask friends, family members, or other authors in the same genre as yours to read through drafts of chapters or sections of your book so they can provide constructive feedback about what works well and what could use improvement before publishing it publicly yourself later on down the line. If you have already identified your target reader, then you could always use them as beta readers for feedback.

Remember, whoever you choose, it is their opinion and you do not have to take it on board. It is more beneficial if the feedback is from someone from your target audience rather than a friend as ultimately, they’re the people who you want to read it.

Ask friends, family members, or other authors in the same genre as yours for constructive feedback.

6. Don’t Be Afraid to Make Changes

Finally, don’t be afraid to make changes throughout the process of writing your book if something isn’t working out quite right or if something needs improvement after getting feedback from others who have read through drafts of chapters or sections of it already. Making changes throughout the process is normal and expected when writing books, so don’t be afraid to go back over things multiple times until they are just right before submitting them later down the line.

With that in mind, don’t keep changing for changing’s sake. You could spend weeks or months trying to perfect your work even though it is fine just as it is. You need to know when to stop and say this is good enough.

If you’re looking for help getting started as an aspiring author or with publishing, then book a strategy call with me to see how I can help.

The Power of a Writing Habit: 8 Tips and Tricks to Get Started

Developing a writing habit can be a game-changer for anyone looking to improve their writing skills. Writing is an essential skill that can help you express your thoughts, feelings, and ideas clearly and concisely. It’s also a great way to organise your thoughts and communicate with others. Whether you're a professional writer or just starting out, consistent practice is vital to honing your craft. But why is it so important to develop a writing habit? In this guide, we'll explore the benefits of a writing habit for both personal and professional development and provide tips for establishing one that works for you.

1. Developing Writing Skills

One of the most obvious benefits of developing a writing habit is that it helps you hone your writing skills. Writing regularly allows you to practice your craft and become more proficient in expressing yourself through words. You can also learn how to structure your sentences better, use more descriptive language, and improve your grammar. As you continue to write, you’ll be able to create more compelling stories or arguments that will be easier for your readers to understand.

2. Organising Thoughts

Writing regularly can also help you organise your thoughts more effectively. Writing down your ideas allows you to sort through them and prioritise which ones are most important or relevant to your current writing project. This makes it easier for you to make decisions or come up with solutions since you’ll have all the necessary information laid out in front of you. Additionally, having a writing habit helps you keep track of any progress that you make on projects or goals since you can easily refer back to what you wrote down earlier.

3. Boosting Creativity

Having a regular writing habit can help boost creativity by giving you an outlet for exploring new ideas or concepts without worrying about judgment from others. When you write down your thoughts without fear of criticism, it allows you to think outside the box and come up with unique solutions that may not have occurred otherwise. Additionally, having a regular writing habit encourages creative thinking by allowing you time each day or week dedicated solely towards brainstorming new ideas or exploring different perspectives on topics that interest you. Whether it’s something to work into your current book or a future one, it’s not possible to have too many ideas. By writing them down you ensure they are not forgotten about.

A regular writing habit encourages creative thinking by allowing you time dedicated solely towards brainstorming or exploring different perspectives.

4. Set a writing goal and schedule

One of the most important steps in developing a writing habit is setting a goal and schedule for yourself. This could be a daily or weekly word count, a certain amount of time spent writing each day or week, or a specific project deadline. Whatever your goal may be, make sure it's realistic and achievable. Then, create a schedule that works for you and stick to it. Consistency is key when it comes to developing a writing habit. As well as setting your schedule, it’s handy to have an accountability buddy who will help ensure you stick to your planned schedule. While I was writing Becoming the GOAT*, I used an accountability buddy. I had to check in each week with my word count. If I hadn’t made it I had to pay £5. I kept my end of the deal every week.

Set realistic and achievable goals, and be consistent in achieving them.

5. Create a designated writing space

Having a designated writing space can help you get into the right mindset for writing and minimise distractions. This could be a separate room in your home, a corner of your bedroom, or even just a specific desk or table. Make sure your writing space is comfortable and conducive to creativity, with good lighting and minimal clutter. It often helps to have a separate space from where you complete admin tasks, even if it’s your local coffee shop. When you sit down in your designated writing space, your brain will start to associate that area with writing, making it easier to get into the writing mindset.

Having a designated writing space can help you get into the right mindset for writing.

6. Eliminate distractions

One of the biggest obstacles to developing a consistent writing habit is distractions. Whether it's social media notifications, household chores, or other responsibilities, distractions can quickly derail your writing progress. To eliminate distractions, try turning off your phone or putting it on silent, closing unnecessary tabs on your computer, and setting specific times for household tasks and other responsibilities. You can also try using noise-cancelling headphones or playing background music to help you focus. By eliminating distractions, you'll be able to focus more fully on your writing and develop a more consistent writing habit.

Having a designated writing space can help you get into the right mindset for writing.

7. Use prompts or exercises to get started

Sometimes the hardest part of writing is simply getting started. If you're struggling to come up with ideas or find inspiration, try using prompts or exercises to jumpstart your creativity. There are many resources available online, such as writing prompt generators or creative writing exercises. I recently shared a post about using AI as a tool to generate ideas and overcome writer’s block. You can also try setting a timer for a short period of time, such as 10 or 15 minutes, and writing whatever comes to mind during that time. The goal is to get your creative juices flowing and start building momentum with your writing habit. I’m sure that after those first 10 or 15 minutes you’ll be in the zone and want to write for longer.

8. Don't be too hard on yourself and celebrate small victories

Developing a writing habit takes time and effort, so it's important to be patient with yourself and celebrate small victories along the way. Maybe you wrote for 10 minutes longer than usual, or you finally finished that difficult paragraph you've been struggling with. Whatever it is, take a moment to acknowledge your progress and give yourself a pat on the back (or treat yourself to a chocolate bar! That can’t just be me, right?). This positive reinforcement can help motivate you to continue building your writing habit and improve your skills over time.

Take a moment to acknowledge your progress and give yourself a treat.

In conclusion, developing a regular writing habit has numerous benefits both personally and professionally such as improving communication skills, organising thoughts more effectively, honing writing skills, and boosting creativity. So if you want to take your personal growth or career development further, then consider making time each day or week dedicated to developing your writing habit!

If you’re looking for accountability and support to develop an effective writing habit then come and join like-minded authors on the Aspiring Author’s Programme.

AI Book Writing

I asked Chat GPT to help me write this blog about using AI tools to write a book

Here are the three reasons that I believe you should consider using AI tools to support your book writing (and Chat GPT agrees with me, its content is in italics).

Time Saving

You can use AI tools to outline the structure of your book or even just a chapter. This can save time and overthinking and enable you to get started writing. It's also useful when it comes to marketing; if you need content writing for social media, there are plenty of AI tools that can help you with mapping out what you want to include.

My eldest, Maya, was completing some work for school. She was staring at a blank page so we turned to ChatGPT for some inspiration. She did a great job of reflecting on what was produced and making it her own, drawing in evidence from other sources. Yes it helped her to get her work done but it also gave her a confidence boost.

One of the primary benefits of using AI to write a book is the time savings it can provide. With the help of AI tools such as language models, writers can generate ideas, outlines, and even entire paragraphs of text quickly and easily. These models can analyze massive amounts of data and generate new content that is similar in style and tone to the writer's existing work.

AI tools can save time and overthinking and enable you to get started writing.

Grammar checking

Improves quality. You may already be familiar with using Grammarly and Hemmingway. Interestingly they don't always agree with each other but they're both great tools to get started with before reaching out to a human editor.

Another significant advantage of using AI to write a book is the ability to analyze and improve the quality of the writing. AI-powered tools can detect and correct grammar and spelling errors, suggest synonyms and sentence restructuring, and even provide feedback on the readability and flow of the text. This can help writers produce more polished and engaging prose that resonates with readers.

AI tools can analyze and help improve the quality of your writing.

New Ideas

One place where AI can be helpful is in getting started when you’re stuck. You have probably been hit with Writer's block at some point, staring at a blank page or maybe not even getting that far because you know you're not going to come up with anything amazing.

Last week I was fortunate to hear renowned crime writer, Ann Cleeves speaking at a book launch event for Down’s Syndrome North East. She said that she’d been told that if you get stuck when you’re writing just have someone burst through the door.

Obviously, that won’t work for all genres of books, so AI can be your equivalent of someone bursting through the door. If you have a dose of Writer’s block, then why not put a question to an AI tool to ask it for some inspiration? It is much easier to work from a page with writing already on it; you can edit it, use it for ideas or bin it entirely but it will at least have started your brain working and back in the creativity zone.

Moreover, AI can help writers generate new ideas and overcome writer's block. Writing prompts, character and plot suggestions, and other creative prompts generated by AI can inspire new and innovative storylines that writers may not have otherwise considered.

AI can help writers generate new ideas and overcome writer's block.

My Human Response …

I wanted to share what the output was when I asked an AI tool, as well as incorporate my experience and thoughts. Of course, it depends on what you put in as to what output you receive. A bit like an oven, if you stick rubbish in, get your controls wrong, you get rubbish out.

One minor irritation of mine is that it wrote in American English when I am UK English.

As well as advantages, it would be remiss of me not to highlight concerns over using AI tools to write a book.

Writing Style

Personally, I do not advocate using AI tools to write an entire book. If you set out to write a book it's generally to ensure your voice is heard, your expertise and build your credibility. If you ask AI to write for you, you absolutely MUST reflect on what's produced and make it your own.

Would you want a book out there that potentially other people have their names on the exact same copy? Absolutely not, so adapt whatever you get from AI into your own style, incorporating your own experiences. After all, that's what's going to make it engaging.

However, there are also challenges to using AI in book writing. One of the main concerns is the potential loss of creative control over the work. Writers may worry that the content generated by AI tools will not reflect their unique writing style or voice, leading to a lack of authenticity in the final product.

Cost

So far I have only used the free tools for book wiring, however, I do pay for a platform to support with SEO and AI writing. I love it! As the whole area of AI develops there will be more and more at your disposal. If you're going to venture into AI book writing, then make sure you know what it is you want and do your research.

Another challenge is the cost of using AI-powered writing tools. While some tools are available for free or at a low cost, more advanced AI-powered writing platforms may come with a high price tag, making them inaccessible to some writers.

Ethics

In addition, there is an ethical concern about using AI-generated content in the book industry. While AI can help streamline the writing process, there is a risk that it may replace human creativity entirely, leading to a lack of diversity in storytelling and a decrease in the value placed on human writers.

Despite these challenges, the use of AI in book writing is becoming more prevalent, and it is likely that we will see more sophisticated AI-powered writing tools in the future. As with any technology, it is essential to weigh the benefits against the challenges and decide if AI is the right choice for your writing process.

In conclusion, the use of AI in book writing has the potential to revolutionize the way we create and consume literature. While there are challenges to using AI-powered writing tools, the benefits of time savings, improved quality, and creative inspiration make it a valuable option for writers looking to streamline their writing process. As AI continues to evolve, it will be interesting to see how it shapes the future of the book industry.

Illustrations

I have briefly explored whether it would be of any use for illustrations. Now I am not for one minute planning on getting rid of my illustrator, she is fab but I wondered whether it was possible. Well, here are some results and tweaks along with the request I entered. I’ll let you draw your own conclusions as to whether we’ve reached a point where AI can take the place of an illustrator or not!

In short, this was just an insight into the pros and cons of using AI. I will be going more in-depth into the areas above in future blogs.

I’d love to hear your thoughts on this topic, head over and leave a comment on LinkedIn, Facebook, Instagram or Twitter.

Unicorn Flying with blonde children on its back.

Flying cute unicorn

(I’m not entirely sure why it has two horns and three front legs!)

Watercolour image of a unicorn

The Business Benefits of Writing a Book in Your Field of Expertise

Writing a book related to your area of expertise may seem like a daunting task, but it can have significant benefits for your business. Establishing yourself as a thought leader in your industry can help you attract new clients or customers, increase credibility and authority, and even generate additional income streams. In this article, we'll look at some of the key benefits of writing a book on your chosen subject matter.

Establishing Credibility and Thought Leadership

Writing a book in your field of expertise can significantly boost your credibility among peers, clients, and potential customers. By sharing unique insights and valuable knowledge, you establish yourself as an authority in the industry.

Writing a book in your field of expertise not only shows that you have a deep understanding of the subject matter but also demonstrates your commitment to sharing that knowledge with others. It allows you to communicate directly with readers and build a relationship of trust and credibility. By positioning yourself as a thought leader, you increase your visibility within the industry and can attract new clients or customers who are seeking expert advice. Your book becomes a powerful tool for establishing yourself as an authority in your field and can help you stand out among competitors.

As well as the opportunities that come directly from the book itself, it can open up doors to new opportunities, such as speaking engagements, podcasts, consulting gigs, and more.

Writing a book in your field of expertise allows you share unique insights and valuable knowledge.

Increased Visibility and Brand Recognition

A well-written book can attract a wider audience by enhancing brand visibility and recall. It offers high-level exposure to people who may be interested in using your products or services.

One of the most valuable benefits of writing a book in your field of expertise is the increased visibility and brand recognition it provides. By positioning yourself as an expert and thought leader, you can attract a wider audience and increase your brand's visibility among potential clients or customers. When readers see your name associated with a published book, they are more likely to view you as an authority in your industry. This can lead to increased trust and credibility, which can ultimately result in more business opportunities. Additionally, by showcasing your knowledge and insights in a well-written book, you can build long-term relationships with readers who may become loyal customers or advocates for your brand.

A well-written book can attract a wider audience and increase your brand's visibility.

Networking Opportunities

Publishing a book provides opportunities to make connections with other professionals in your industry. You can also use the launch of the book as an opportunity for networking events.

Writing a book allows the readers an insight into who you are and how you work, it’s an opportunity for them to get to know you and build trust.

Writing and publishing a book in your field of expertise can open doors to connecting with other industry professionals. It provides the opportunity to reach out to experts or influencers for quotes, interviews or endorsements for the book, which can elevate one’s credibility within the industry. In addition, hosting launch events or speaking engagements around the book’s release gives authors an opportunity to meet with readers, industry professionals and potential business contacts. These events provide opportunities for networking that may lead to collaborations, referral partnerships or even new career opportunities. By establishing oneself as a thought leader through a published book, a person has a better chance of being recognised and remembered by potential clients or employers in their respective fields.

Writing and publishing a book in your field of expertise can open doors to connecting with other industry professionals.

New Revenue streams

Apart from being a valuable asset for building credibility, books can generate revenue through direct sales, speaking engagements, licensing deals or rights sold for movies or TV shows.

Writing a book in your field of expertise can generate new revenue streams for your business. If you self-publish the book, you can earn direct profits from book sales. In addition, speaking engagements related to the book’s content can generate additional revenue and establish your business as an authority in your industry. Licensing deals or selling movie/TV rights can also generate revenue and provide further exposure for you and your business. Ultimately, writing a book has the potential to become a valuable asset for generating new opportunities and revenue streams within your business.

If you have potential clients who are not currently able to afford your services then a book is a way for them to access your expertise on a level appropriate for them. It also has the potential to act as a lead magnet. It brings people into your world and has the potential to convert them into paying clients down the road.

Writing a book in your field of expertise can generate new revenue streams for your business.

Opportunity for Personal Growth

Finally, writing a book requires extensive research and critical thinking which leads to personal development beyond just work-related accomplishments. It has also been shown to improve writing habits and communication skills leading to positive outcomes both personally and professionally.

Writing a book in your field of expertise is not just a way to establish yourself as an authority in your industry, but it also provides an opportunity for personal growth. The process of researching and organising the content for the book requires critical thinking skills, which can be valuable assets in both personal and professional settings. In addition, the act of writing itself can improve communication skills and lead to better writing habits. The act of collating all of your expertise together in a format of a book makes you look at your knowledge differently, you critically reflect on what you know and can give. This in turn can positively impact your future offerings, your self-worth and much more. These skills can translate into other areas of life, making writing a valuable pursuit beyond its business benefits. So, consider writing a book not just as a way to grow your business, but also as a way to grow personally.

If you’re ready to get started in writing and publishing your book, come and join my Aspiring Author Programme.